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Visual Communication Design
Brought to you by Ally Studios
Allison Durant
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BLUE BOUTIQUE: REBRAND
Graphic Design
Randomly assigned a local business to re-brand, I was assigned the Blue Boutique of Goodwill.
Blue Boutique is where the higher quality items that are donated to Goodwill are re-sold. It resembles a hand me down store with almost brand new clothing.
Their current brand is very simple and doesn’t relate to the feel of their store. With a stronger brand they will be able to be recognized easier and make people more aware of the store.
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